logo design – branding – webdesign

Catalyst Global, formerly known as WCG Cares, is a non-profit organization that collaborates with a diverse array of value-aligned partners spanning the entire spectrum of the system. From cutting-edge laboratories and state-of-the-art manufacturing plants to esteemed national authorities and dedicated service delivery partners, they ensure quality reproductive health products and services reach the doorsteps of girls and women worldwide who need them. Their mission is to transform lives through innovation and partnership, making a tangible difference in communities across the globe.

The proposed graphic design solution for Catalyst Global revolves around a vibrant color palette, bold and modern serif typography, and a dynamic blend of shapes and patterns in the letter C to visually convey the organization’s collaborative efforts and global impact. Consistency with Catalyst Global’s brand identity is maintained through the incorporation of their logo and brand colors, ensuring recognition and credibility. A clear call to action prompts viewer engagement, encouraging support for Catalyst Global’s mission of delivering quality reproductive health solutions worldwide through innovation and partnership.

My involvement with Catalyst spanned across various responsibilities, ranging from designing the organization’s logo to crafting its overall branding strategy. Additionally, I played a key role in developing and implementing web design solutions, ensuring a seamless user experience and visual coherence across online platforms. Through my expertise in programming, I contributed to the technical aspects of website development, enhancing functionality and accessibility for users. My diverse skill set and dedication to Catalyst’s mission enabled me to make valuable contributions across different facets of the organization’s visual identity and digital presence.