logo design – branding – web design

Eau Claire Consulting, under the leadership of Mary Kante, embodies a novel approach to strategic collaboration, deeply entrenched in her hometown of Eau Claire and the enduring values of Midwestern farming. Committed to cultivating clarity and delivering impactful outcomes, the firm provides customized solutions spanning strategic planning, organizational development, leadership coaching, and beyond. Embracing a modern aesthetic, our objective is to craft an image characterized by a contemporary yet elegant font and gentle, evocative imagery, resonating with our clients’ aspirations.

Our logo and graphic design solution for Eau Claire Consulting embodies the firm’s ethos of clarity, partnership, and Midwestern heritage. The intertwined ECC initials will elegantly depict the flow of water, symbolizing both fluidity and stability in strategic collaboration. Evoking the serene landscapes and vibrant sunrises of the Midwest, the color palette will feature warm earth tones, soft blues, and hints of golden hues, instilling a sense of authenticity and connection to the region. Through this design, we aim to convey professionalism, innovation, and approachability, reflecting our commitment to delivering impactful outcomes through collaborative engagement.

I played a significant role in every stage of the logo’s conception, beginning with ideation and crafting a typographic drawing from scratch, culminating in the art direction of the final design. Additionally, I took charge of website design and programming, ensuring a seamless digital presence. Moreover, I provided art direction throughout the branding process, ensuring consistency and coherence across all visual elements.