art direction – graphic design – motion graphics – rebranding

EngenderHealth has been a beacon of transformative impact, enriching the lives of individuals and families across decades. Through its steadfast commitment to initiatives encompassing family planning, maternal health, HIV and AIDS, gender equity, among others, the organization has pioneered significant strides in global health and social welfare. As the company embarked on a profound journey of rebranding in 2021, there arose a crucial need for meticulous art direction not only to revitalize internal communications but also to lend visual narrative to reports and documents, thereby further amplifying its mission and vision.

To elevate EngenderHealth’s visual identity and communication effectiveness, a comprehensive graphic and art direction solution is proposed. This entails refreshing the organization’s visual identity with updated logos, color palettes, and typography, accompanied by the development of clear brand guidelines for consistent application. Internal communications will be enhanced through visually engaging templates, while reports will benefit from improved design incorporating compelling visuals and data visualization techniques. Art direction for campaigns will ensure alignment with the refreshed identity, fostering collaboration between design teams and stakeholders to achieve strategic objectives. This holistic approach aims to effectively communicate EngenderHealth’s mission and drive positive social impact through visually compelling design solutions.

From 2018 to 2021, my role encompassed art direction, editorial design, and graphic design for social communications, along with creating animations for various projects. The rebranding initiative was undertaken in 2021, as part of my involvement in this multifaceted endeavor.