art direction – project managent – graphic design – web design

The festival has already experienced two editions, and by its 2014 iteration, it aimed to elevate its communications and design strategy to emulate the scale and international appeal of festivals like Coachella and Lollapalooza. This involved establishing a new design department and implementing innovative ideas in project management. Recognizing the need to attract a wider audience, the festival understood that enhancing graphics alone wouldn’t suffice; they also needed to evolve their visual concept.

As the Art Director, I propose a comprehensive solution to enhance our festival’s communications and design strategy. We aim to elevate our festival’s status on the international stage by establishing a dedicated design department with diverse talents. Inspired by festivals like Coachella and Lollapalooza, we’ll adopt an international design approach. To engage our audience more deeply, we’ll evolve our visual concept by exploring new themes and artistic styles while maintaining our festival’s essence. This entails exploring new themes, narratives, and artistic styles that reflect the spirit of our festival while pushing boundaries and sparking intrigue.

For over five editions of the Festival, I served as the Art Director for Paramo Productions in Bogotá, Colombia. In this role, I managed a range of responsibilities, such as web design, art direction, graphic design, leading creative teams, project management, and motion graphics. Moreover, I played a pivotal role in facilitating communication between the festival and the design departments of artists worldwide.