GRAPHIC DESIGNER / ART DIRECTOR BASED IN PENNSYLVANIA

Fluyt

branding- web design

Problem

An emerging design agency specializing in marketing and strategic communications, Fluyt aims to establish itself as a reliable partner for NGOs, social initiatives, governmental, and financial institutions. Recognizing the need for a direct and formal logo while maintaining a modern approach, Fluyt embarked on the journey of crafting its brand identity.

Solution & Impact

The design concept for Fluyt’s branding revolves around the principles of synergy, connection, and innovation. It aims to embody Fluyt’s identity as a forward-thinking design agency that cultivates collaboration and creativity. The website design for Fluyt prioritizes a responsible and modern approach to communication. It aims to provide clients with a seamless and engaging experience while conveying Fluyt’s commitment to professionalism and innovation.

My Role

  • Art Direction
  • Graphic Design
  • Visual Design
  • Web Design
  • Motion Graphics
  • Editorial Design
  • Icon Design by Fluyt – Maria Camila Farfan

During my six-year tenure at Fluyt as an art director, I was involved in web design, graphic design, editorial design, and animation. Additionally, I played a key role in client communication and strategy development. My responsibilities encompassed understanding client needs, addressing concerns, and contributing creatively to project strategies, ensuring successful outcomes.