web design – branding – motion graphics

INNOS was an initiative by the Afidro brand for a multi-platform that collaboratively works to make scientific knowledge more accessible to key players in the healthcare system. As part of its new branding image, it requires a modern and dynamic website that incorporates modern communication elements such as videos, along with effective branding strategies. This will aid researchers in finding and uploading articles about Colombia’s healthcare system.

Integrating graphic design into the INNOS initiative enhances its objectives. We begin by crafting the website and other materials with attention-grabbing graphics, polished designs, and user-friendly navigation. Additionally, we’ll incorporate trendy icons, illustrations, and even launch a blog to keep content fresh and engaging. This approach encourages researchers to delve deeper, interact, and share insights within the healthcare community. Moreover, our branding adopts a modern approach, featuring well-designed posters and materials.

My role entailed leading the creation of the website from scratch. I was also responsible for overseeing the development of visually appealing materials, including icons and illustrations. As the art director, I collaborated closely with programmers to design and implement the platform for uploading articles for researchers. Additionally, I contributed to the project by creating the introduction video as a motion graphics animator.