art director / graphic designer

PSI, a dynamic network comprised of locally rooted organizations with global connections, is deeply committed to advancing consumer-powered healthcare and fostering people-centered health systems worldwide. Recognizing the importance of effective communication in achieving these goals, PSI identified a pressing need for a modernized approach to internal communications, as well as for enhancing the presentation of reports and engaging content on social media platforms, to ensure that its message resonates effectively within its diverse network and beyond.

Giving the brand a serious facelift with some cutting-edge communication strategies. Picture sleek new design assets, including revamped illustrations and icons, along with dynamic infographics that break the mold. The reports have received a major upgrade too, featuring a slew of impactful images to boost their approachability. And let’s not forget the charts and financial graphics—they’ve been totally reimagined with a splash of vibrant colors for maximum impact.

For a span exceeding 5 years, Fluyt engaged in significant projects with PSI, spanning diverse regions across Africa and Asia. Throughout this extensive collaboration, I played a multifaceted role, serving as an art director, editorial designer, and visual designer, contributing to the successful execution of various initiatives and campaigns.