logo design – branding

Introducing the Umbrella Facility for Poverty and Equity (UFPE), a pioneering global trust fund committed to advancing poverty reduction and equity promotion, proudly sponsored by the World Bank. UFPE’s objective is to inform and support the design, implementation, and evaluation of policies and programs aimed at alleviating poverty and promoting equity. Their mission to empower communities worldwide and create a more equitable future for all.

The logo and graphic design solution for the Umbrella Facility for Poverty and Equity (UFPE) embody its human-centered approach, reflecting inclusivity and hope while integrating statistical elements to underscore its data-driven strategies. The logo features an embrace made by people, symbolizing protection and support, with a canopy formed by ideas from diverse perspectives. Diverse silhouettes represent inclusivity, while statistical elements subtly incorporated signify UFPE’s analytical approach. This design communicates UFPE’s commitment to empowering communities globally in their efforts to alleviate poverty and promote equity. The bold font emphasizes direct and strong communication.

In the creation of the UFPE logo, my involvement was comprehensive and multifaceted. Beginning with the inception of the concept, I delved into the intricate process of brainstorming and ideation, laying the groundwork for the visual identity of the institution. From there, my creative journey extended to the realm of sketches and drawings, where I translated abstract ideas into tangible visual representations. Moreover, my role extended beyond mere illustration, encompassing the strategic endeavor of branding design. By amalgamating creativity with strategic vision, I played a pivotal role in shaping the visual identity of UFPE, leaving an indelible mark on its brand narrative.